Building off the Fifty Shades of Grey Internship Program, Universal Pictures hired my team at The Branding Farm to create a new mobile-focused web experience for Fifty Shades Darker. Copy with a subliminal, sexy edge was crafted to takes fans inside Anastasia Steele's working world at Seattle Independent Press (SIP).
By completing tasks related to the literary world and the film, fans earned badges and rewards such as exclusive photos, gifs and behind-the-scenes videos.
Deliverable:
• Collaboration with creative team to strategize content for microsite and social platforms
• Development of on-brand copy for web, navigation, social messaging, and marketing promotions
• Partnership with UX team to define user models and interfaces for features
• Participation in usability reviews of site designs to refine content, navigation, and functionality
• Content compliance with corporate standards, web style guides, and legal