As the agency’s Senior Copywriter, I worked alongside a small but mighty team of creative technologists with whom I shared a passion for the power of digital media. I continue to work with the ‘Farm on a freelance basis for their roster of entertainment clients.
Clients: NBC Universal, Skechers, Ubisoft, Paramount Pictures, Panasonic, UCLA, Warner Brothers, ETC Hotels, FX Network, Air Tahiti, Tahiti.com, 20th Century Fox
• Origin and ongoing branding exploration for language, tone, and DTC messaging
• Copy for web, microsites, social channels, newsletters, print, and ad units
• Social copy strategy for large-scale entertainment, product, and service campaigns resulting in upwards of 15 million impressions
• Post campaign analysis based on response results and subsequent strategic recommendations for future process improvements
• Development and oversight of regimented internship program