Canary hotel was due for the update it deserved. Working in tandem with our internal creative team, I knew the general design would need to be complemented by a distinctive language style to convey the notion of casual luxury. The design is flexible between different browsers, devices, and screen resolutions to showcase the beauty of the various properties and their surroundings. As such, the copy had to deliver a complete yet concise message with optimization for travel searchers. The resulting copy, like the hotel, exudes understated elegance.