As the world’s most trusted option in the industry for buying and selling authentic sneakers, GOAT required a robust plan for delivering accurate and comprehensive backgrounds for each of over 42,000 SKUs.
Having an innate affinity for footwear, I first helped define distinguishing markers for everything from general releases to rare exclusives through meticulous research. With a combination of fact checking and old-fashioned street smarts, I continue to help establish GOAT as the web’s go-to source by tracing sneaker lineages and creating concise yet compelling narratives that tell each pair’s unique story.
The comprehensive sneaker stories were then paired with minimalistic navigation copy, product nomenclature, and a straightforward UI. The subsequent user payment flow and authentication process are equally trim to facilitate easy checkout, and are supported by notification and email communications to keep users updated every step of the way.