OnTheGrid.City is a collection of neighborhood guides lovingly curated by local creatives in cities around the world.
Specifically, they look to advertising agencies to provide creative insight into the undiscovered, underground hot spots visitors wouldn’t find on an average travel site.
Here long before Google took over Gehry’s Binoculars Building, the agency I worked for was chosen to represent Dogtown. TBF put me up to the task of representing the agency.
As a veteran Venetian, I was thrilled to highlight 25 of my favorite local businesses that were present before Silicon Beach was even a thing. I captured original photography and wrote compelling copy about the importance of each location in Venice’s changing business landscape. I’m proud to have lent a helping hand these businesses, many of which have struggled to stay afloat during the neighborhood’s rapid tech expansion.