Through aggressive, on-brand copy and design, we delivered an in-world storytelling experience for Universal Picture’s cultish motion picture franchise. For the third and final installment in the franchise, we extended the presedential election storyline by updating the NFFA site used in previous Purge campaigns to a slick party and candidate platform site leveraging some real world 2016 election year events.
Deliverable:
• Collaboration with creative team to strategize content for microsite and social platforms
• Development of on-brand copy for web, navigation, social messaging, and marketing promotions
• Partnership with UX team to define user models and interfaces for features
• Participation in usability reviews of site designs to refine content, navigation, and functionality
• Content compliance with corporate standards, web style guides, and legal