Both Shutters on the Beach and Hotel Casa Del Mar are known destinations for travelers and locals alike, so ETC Hotels requested a modern website experience for both properties that not only showcases the new look of Hotel Casa Del Mar, but also inspires visitors and neighbors to book a room or reserve a table by the sea.
Copy focused on coastal luxury unifies the sites while distinct changes in tone allow for the unique personalities of the two properties to be illuminated. High search ranking is the key to success for hotel sites, so every word, sentence, and phrase has been thoughtfully chosen from strategic keyword research to help SEO without disrupting vibe.