As We Company’s dominating presence in the flexible workstation experience transcended the residential industry, so did the need for an all-new brand voice and human-centered booking experience that gave independence to the WeLive platform while staying true to its community-inspired roots.
Working in tandem with the design and management team at Doubleday & Cartwright, I was able to recognize solutions for some of the problems associated with the notion of cohabitation while simultaneously defining an entirely new style of neighborhood for today’s urban dwellers. The result is a complete overhaul of the club’s web copy and booking engine, targeted for a modern audience who values community as much as privacy, adventure as much as employment, and a unique style of collaborative coexistence.