The Who’s There Group umbrella consists of three female-owned businesses, including:
Knock Knock – independent makers of clever gifts, books, stationery, desk and office stuff. Varied collections aim to bring humor, creativity, and smarts to everyday life. Available at retailers such as Urban Outfitters and Target.
Emily McDowell Studio – maker of illustrated greeting cards and gifts for the relationships we really have. EMS is found in retailers from Barnes & Noble to World Market.
People, Places & Things – a unique collection of modern gifts and designs to celebrate the people, places and things that connect us.
As a leader of the greater marketing team and the sole Marketing Copywriter for all three brands, I executed the following:
• Creative direction of marketing initiatives for 3 brands
• DTC: copy and creative for integrated digital, label, email, social ads, POP, and print
• B2B: copy and creative for wholesale web, mailers, trade show, and multi-season catalogs